Discover more about the products our guests can’t live without!

The FACTS about Aveda’s NEW Shampure Dry Shampoo

Shampure Dry Shampoo helps extend a great blow dry, revive hair after a workout, refresh hair while traveling and transform hair before a night out.
• Non-aerosol powder mist absorbs excess oil between shampoos
• Calming shampure aroma with 25 pure flower and plant essences
• 99.8% naturally derived*



• Tip bottle upside down. Return upright. Turn cap to expose nozzle.
• Lightly squeeze bottle to puff powder at roots. (Squeeze bottle very lightly until you see how much comes out with each puff. Tip bottle as needed to increase powder flow.)
• Massage powder into your scalp and restyle as desired.


• Hold the base of the cap firmly in place with one hand and turn the top to expose the nozzle.
• Make sure to turn the cap closed when you’re finished to avoid spills.

Damage Remedy

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Restructuring Shampoo gently washes away pollutants.

Daily Hair Repair instantly repairs and helps protect against damage from heat styling—up to 450°.

Intensive Restructuring Treatment repairs damaged and chemically treated hair deeply—and strengthens to help protect against future damage.

Restructuring Conditioner detangles and strengthens to help prevent breakage.
Split End Repair instantly repairs split ends—and repair lasts through your next wash.


Color Conserve™ Set

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Live a life complete with vibrance and radiance. Feel as confident with your color as the day you left your Aveda salon. This 4-step system protects color by preventing fading.

Color Conserve Shampoo 
Gentle, plant-infused shampoo helps protect color by preventing fading.

Color Conserve Conditioner
Plant-based conditioner seals hair cuticles, helping keep hair color vibrant longer.

Color Conserve Strengthening Treatment
Formula with morikue protein and sunflower and macadamia nut oils helps to deeply nourish and strengthen color-treated hair.

Color Conserve Daily Color Protect
Leave-in treatment instantly intensifies color radiance. Seals and smooths the cuticle for increased shine.


Invati Men™ System

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Every journey begins with a step. Thicker hair begins that way too. With our 2-step solution, thicker hair is yours. Reduce hair loss with 98% naturally derived Invati Men—4 out of 5 men say their hair feels stronger and looks thicker.

Invati Men Nourishing Exfoliating Shampoo cleanses and exfoliates the scalp with wintergreen-derived salicylic acid to remove build-up that can clog pores. Conditions to help strengthen thinning hair.

Invati Men Scalp Revitalizer is formulated with amla to instantly thicken your hair at the root and a blend of potent plant actives to help invigorate your scalp when massaged in.

Invati Advanced™ System

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Invati Advanced Solutions for Thinning Hair is an innovative system that reduces hair loss by 53% and instantly thickens the hair when applied once daily. The 3-step system includes:

• Invati Advanced Exfoliating Shampoo gently exfoliates, cleanses and renews the scalp with wintergreen-derived salicylic acid, removing build-up that can clog pores. This nourishing formula cleanses the hair and detangles to help protect from breakage during shampooing.

• Invati Advanced Thickening Conditioner instantly thickens and delivers weightless conditioning to help protect the hair from breakage. Naturally derived amino acids mimic hair’s building blocks to help strengthen hair from roots to ends.

• Invati Advanced Scalp Revitalizer reduces hair loss to help keep the hair you have longer. When applied once daily, this invigorating formula featuring our innovative blend of tangerine peel and Japanese knotweed penetrates to help support hair’s natural keratin. Certified organic amla instantly thickens to help lift hair at the root while our patented bio-fermented blend plus our Ayurvedic herb blend with ginseng and certified organic turmeric invigorates the scalp when massaged in.

Pramāsana™ Purifying Scalp Cleanser

Deeply, yet gently cleanses and purifies the scalp to help instantly balance sebum levels.

  • Plant-derived cleansing agents from babassu help gently cleanse and purify the scalp.
  • Wintergreen derived salicylic acid exfoliates, removing pollution – to help create clean scalp foundation for beautiful hair
  • Features an exclusive blend of ingredients that helps balance, protect and preserve the scalp’s natural barrier to help create a clean, healthy scalp foundation.

The blend includes:
Seaweed extract – helps control and balance sebum levels on the scalp
Lactobacillus – patented ferment helps preserve the scalp’s natural protective barrier
Tamanu Oil – a known antioxidant that helps protect the scalp from aggressors like pollution and other free radicals

Texture Tonic

How does texture tonic work? Magnesium sulfate (AKA salt) helps contract and compress hair for piecey texture, and cane sugar helps give hair a soft, not crunchy texture and shine.


Use texture tonic to create beachy waves, enhance texture, or add grit and light hold to fine, silky, hard-to-style hair. Style on wet hair and diffuse or let hair air-dry — or scrunch into dry hair for a natural, glamorously messy look. Works for all hair types.

Infused with Aveda’s own pure-fume aroma with certified organic ginger, ylang ylang, clary sage and other pure flower and plant essences.


Pure-Fume Hair Mists

Aveda’s NEW Pure-Fume Hair Mists envelops hair with pure flower and plant aroma that lasts all day.

• Quick-drying formula, with fine mist sprayer, won’t collapse finished hair styles.
• Nourishing plant oil blend of certified organic sunflower and kukui seed oils also delivers softness and shine.

Marassona– Inspired by the sensual, enchanting aroma of Brazil’s magical coastline where the forest meets the sea. Also infuses hair with softness and shine.

Mihana– Inspired by the sensual, sacred forests and gardens of Japan where citrus mingles with spice. Also infuses hair with softness and shine.

Alanara- Inspired by the rich island woods of the ancient Fertile Crescent valley of the Middle East where spices and blossoms collide. Also infuses hair with softness and shine.