


Being a cruelty-free brand is an important part of our mission to care for the world we live in and for those we live with, and it has been since we were founded all the way back in 1978. Being #crueltyfree is one of our proudest achievements, and just one of the ways we show the world what we're made of.
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Honestly, IS there such a thing as too many shampoos and conditioners? We’re going to go with NO —especially when you’re talking about #CherryAlmond! No shower is complete without its softening magic and sweet, juicy aroma.
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We love this stunning selfie from our guest, Rebecca! Rebecca and her kids have been using AVEDA’s Sun Care Hair & Body Cleanser this summer to remove chlorine, salt, and sunscreen buildup after a day in the water. Before styling, she protects her hair against humidity with Smooth Infusion Style-Prep Smoother. Her routine isn’t complete without a dime to nickel size amount of Nourishing Styling Creme, applied from midshaft to ends to help smooth and nourish the hair, leaving her hair with natural movement.
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