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ANIMALS AND AVEDA
Aveda is a cruelty-free brand. We never test on animals or ask others to do so. Instead, we test our products on people.
WIND-POWERED MANUFACTURER
We manufacture all products using 100% wind power, supported by renewable energy credits and carbon offsets. These offsets help balance our electricity and natural gas usage (third-party verification is in progress).
WITH NATURALLY DERIVED INGREDIENTS
We aim to use as many naturally derived ingredients as possible, sourced from plants, non-petroleum minerals, or water.
PURE-FUME™ AROMA
We craft our products with the art and science of pure flower and plant essences.
CERTIFIED WILDLIFE FRIENDLY® PAPER
This certification helps reverse deforestation, protect 42,000 acres of Himalayan habitat, and safeguard 21 endangered species, including the red panda and snow leopard.