Aveda is a cruelty-free brand. We do not test on animals and never ask others to do so on our behalf. Our products are “people-tested.”
WIND-POWERED MANUFACTURER
All of our products are manufactured with 100% wind power through renewable energy credits and carbon offsets balancing our electrical and natural gas usage (3rd party offsets currently in process).
WITH NATURALLY DERIVED INGREDIENTS
We strive to create our formulas with the highest percentage of naturally-derived ingredients possible; from plants, non-petroleum minerals or water.
PURE-FUME™ AROMA
Our products are created with the art & science of pure flower and plant essences.
CERTIFIED WILDLIFE FRIENDLY® PAPER
This certification helps reverse deforestation and maintain 42,000 acres of habitat for Himalayan wildlife and 21 endangered species Including the red panda and snow leopard.