What’s in your hair color?

 

If you care about your hair and the environment, you need to check out which company is leading the professional color world. No surprise—it’s AVEDA.

They’ve been eco-conscious long before it became trendy. That’s part of what makes them a standout.

With full spectrum™ hair color, Aveda uses up to 99% naturally derived ingredients.* Instead of petrochemicals, they power their formula with plants. The result? Gorgeous color you can actually feel good about.

Plus, Aveda is the first beauty brand to manufacture its products using 100% certified wind power. That’s a big flex for sustainability.

All of this innovation happens at their botanical lab on a 58-acre Certified Wildlife Habitat™ in Blaine, Minnesota.

To make their products even cleaner, Aveda uses certified organic botanical oils—like sunflower, castor, and jojoba. These natural oils replace petrochemicals and support organic farming. That means fewer chemicals and healthier soil.

Aveda also gives back. Their organic babassu oil, used in full spectrum permanent color, comes from nuts gathered by women in Maranhao, Brazil. This helps the women support their families and strengthens their local economy. At the same time, it helps protect the rainforest and supports the fight against climate change.

Here are a few more reasons to love them:
~ Cartons are made from 100% recycled fiber, including 77% post-consumer recycled, Forest Stewardship Council™-certified fiber.
~ Tube caps are made with 100% recycled material—often using plastic from Aveda’s own national cap collection program.
~ No nitro dyes. No parabens. No animal-derived ingredients.
~ Formulas are non-drying, using gentle water as the solvent instead of alcohol.
~ Ingredients come from plants, non-petroleum minerals, or water—not harsh chemicals.

When it comes to conscious beauty, Aveda doesn’t play.

Learn more at aveda.com and stop by Pistachio for your next color service!

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